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Hot Dog! July 4th Cookouts Expected to Cost a Little Less This Year
With Independence Day falling on a Wednesday this year, our family observed the holiday with a cookout held over the weekend. Typically, this occasion is pot luck, and because I’ll try any recipe...
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Back-to-School Overview + New Consumer Trends for July
Our very special guest contributor this month on the BIG Call was Ellen Davis, Senior Vice President at the National Retail Federation and Executive Director for the NRF Foundation. July is an exciting...
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Top Ten Back-to-School Trends + Audio Analysis
As you are probabaly now quite well aware, BIGinsight has been a proud partner in the collection of the National Retail Federations’s Back-to-School insights for 10 seasons. And, I recently had the...
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Embracing Escapism: 70% Plan to Celebrate Halloween This Year
With the U.S. economy on unsteady ground for the past several years, have consumers just given up on a full recovery? We talk about terms like the “new normal” and wonder if the uncertain economy is...
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The Holiday ’12 State of the Consumer
This week, the National Retail Federation announced their 2012 holiday forecast, predicting that sales will rise 4.1% over 2011 to $586.1 billion. The sales growth is expected to be slightly higher...
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Top Halloween Candies to Treat – and to Keep
With a record number of adults celebrating Halloween this year, it’s safe to say that this isn’t a holiday just for the kiddos anymore. Those of us 18+ dress in costume, attend parties, carve pumpkins,...
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Ten Ways to Spot a Layaway Shopper this Holiday Season
While several major retailers, including Walmart, Kmart, and Toys R Us, have lowered or eliminated their layaway fees in efforts to spur holiday shopping, new insights from the BIGinsight™ November...
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Black Friday’s Anti-Aging Secret
Shopping on Black Friday made me feel old this year. Not because we actually began shopping on Thursday. Not because I’ve been scouting out the doorbusters, deep discounts, and special sales for close...
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A Closer Look at Hanukkah Shoppers + Infographic
With the Festival of Lights commencing on the evening of December 8, we thought we’d take a quick peek at the holiday shopping plans of this small but powerful group of spenders. On average, Hanukkah...
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3 Reasons Why 2012 Might be the Year of the Gift Card
Holiday 2012 has been an interesting selling season. Consumers are cautiously optimistic, planning to spend slightly above what they did in 2011, though the economy / unemployment are still troublesome...
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